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Unique Value Proposition

We are a company dedicated to uniform sales and logistics in the civilian agency, emergency service, and military markets. What we provide our customer that makes us different from our competitors is:

BIG ENOUGH TO DELIVER, SMALL ENOUGH TO CARE

While remaining a family business, we have the organizational and the financial resources to execute some of the largest uniform and personal equipment management projects in the world and the flexibility to tailor them to our customers’ expectations. Our solutions are not “cookie cutter” ones. Whether the customer is a fire department in Spain or a public agency in the U.K. or a military customer in the United States, we analyze customer needs, then design a product or LION TotalCare® solution shown on the following pages.

COMMITMENT TO LONG-TERM PARTNERSHIPS

This means a focus in our customer relationships on more than “the sale”. We wish to foster a close working relationship in order to build trust. With trust, comes long-term partnerships that last long after the typical product sale. For example, joint working committees between Lion and its customers are an essential part of our business processes. Openness in sharing ideas to improve joint business processes can only occur when trust is developed. LION TotalCare® is our most ambitious expression of this commitment.

DEDICATED INTERNAL RESEARCH AND DEVELOPMENT

LION is the only company in the world in our industry with dedicated staff working on fundamental research, not gimmicks or do-dads. One of the few with as many as 35 patents, ranging from materials to pattern design. In the end, our customers have a simple feeling about LION – trust. They have confidence in our results because we work together as an internal team and as a partner with them to deliver the right solution for them.

SPECIALISTS IN CLOTHING LOGISTICS

Clothing is a different type of logistics challenge. There are many more stock keeping units (SKUs) than most product ranges and, as a three-dimensional, but non-rigid product, it can only be handled in certain ways. It is also unique, because it is a product worn on the body and must also be handled differently. Working with clothing also requires treating customers differently because they are wearing our products on their back and can't do their job without those products. Our intimate familiarity with clothing products and logistics makes us stand out above most traditional clothing product suppliers and third-party logistics suppliers.